Daily Archives: May 21, 2012

Power cuts add to misery

Unscheduled power cuts coupled with the continuing heat wave for the past few days have mounted woes on people in several parts of the state. Adding to the woes, the weathermen on Sunday forecast that heat wave conditions would continue in some parts of the state for at least five more days.

Meanwhile, the state government has started taking measures to tackle power shortage.

The sunstroke death toll confirmed by the state government went up to five on Sunday with addition of one more death from Boudh district. The government’s confirmation of five sunstroke deaths came against receipt of 47 allegations of heat-related deaths from across the state.

On Sunday, Bolangir recorded the day’s highest 45.5 degree Celsius in the state followed by Titlagarh and Sonepur recording 45 degree Celsius each. The mercury hovered around 44 degree Celsius and above in Sambalpur (44.5), Hirakud (44.3) and Jharsuguda (44.0). Besides there were at least eight other places in western, interior and coastal pockets where mercury hovered over 40 degrees Celsius. They include Angul (43.5), Sundergarh (43.0), Bhawanipatna (42.2) and Keonjhar (42.2). Bhubaneswar recorded 41.6 degree Celsius while Cuttack experienced 40.4 degree Celsius.

Director of local meteorological centre SC Sahu said, “The heat wave condition, going by the satellite image, is likely to continue in some parts of the state for at least four to five more days.”

With situation turning worse due to power cuts, energy minister Atanu Sabyasachi Nayak held a meeting to find possible solutions. After the meeting, the minister told media persons that he had directed the distribution companies to take utmost care to avoid power cuts during daytime. “We have been facing a shortage of about 500 mega watt during peak hours due to less generation of hydro power and that forced us to go for power cut. We have also taking steps to tide over the situation. But this problem would be overcome only after the arrival of monsoon,” Nayak said.

The minister said that he had sought the cooperation of private industries having captive generating units to provide surplus power to the state during the present crisis period by expanding their capacity utilization.

Sambad increases its focus on children

Monica Nayyar Patnaik, Joint Managing Director of SambadWithin a year of launching Yuva Sambad, the Odiya media company has come up with another offering for children, titled Tilanka Sambad.

Eastern Media, the publishers of Sambad daily in Odisha, has launched a supplement especially for the youngsters titled Tilanka Sambad. Earlier, in August, 2011, the group had introduced a daily English tabloid titled Yuva Sambad from Bhubaneshwar, Puri and Cuttack.

Tilanka Sambad is a bilingual weekly supplement (Odiya and English) which is distributed along with the main edition of Sambad every Monday in Bhubaneshwar and Cuttack. In the next few months, the daily plans to increase the presence of Tilanka Sambad across its other centres.

The new supplement has been launched with an initial print run of 90,000 copies. The supplement is targeted at kids up to the seventh standard, while Yuva Sambad is targeted at students from eighth standard to college going youngsters. For Yuva Sambad, the next destination is Rourkela, Sambalpur, Balasore and Baharampur. The Englsih tabloid has a print run of 1.5 lakh copies.

Tilanka Sambad carries a mix of jokes, riddles, paintings, puzzles, fairy tales and trivia. The new product is aimed at students who are fluent in Odiya but are interested in English as well. Apart from the two, Sambad has also introduced a daily page titled Sambad Plus, wherein all the articles are contributed by the children.

Talking about the renewed focus of Sambad on children, Monica Nayyar Patnaik, joint managing director, Sambad, says, “It is for the first time here in Odisha that such a thing has been done by any media house. Through the three additions, we wanted to capture them young.”

To increase the involvement of the kids in Yuva Sambad, the group has introduced a five days a week (Monday to Friday) crossword puzzle, where everyday a student wins gifts worth Rs 500 (mostly books). Eastern Media holds an event every month in one of the schools across Bhubaneshwar, Cuttack and Puri, where it felicitates the 24 winners of the month with prizes.