Jagatsinghapur

DLF Pramerica aims to tap rural areas in eastern states

In its endeavour to expand beyond northern India and tap rural customer base, the fledgling DLF Pramerica Life Insurance (DPLI), a 74:26 joint venture between DLF and Prudential International Insurance Holdings, a fully owned subsidiary of Prudential Financial, the US-based financial services leader, will now reach out to over 18 lakh households in 250 villages